The happiest of Fridays to you!
Coors has used this iconic script font for its logo since the early 1900s. (Photo from: wikipedia.org)
This week, we’ll look into the famous imagery the brewery has used in its marketing and sales as well as how Coors has changed from it’s Adolph Coors roots into the modern era.
It’s not clear when the company started to use its famous script font logo shown on the right, but Coors has been committed to utilizing this script in everything it has produced from the early 1900s and into today.
Even into Prohibition during the 1930s, the company was still producing malted-milk and near-beer with this logo.
One of the first all-aluminum cans made by Coors in the 1950s. (Photo from: ebay.com)
Moving forward into the 1950s, Coors designed the nation’s first all-aluminum beer can, the company’s web page says. They decided to not only stick to the script logo for the cans, but to also include the yellow and red colors they have used for decades when printing on their glass bottles.
The next major innovation, which can still be seen today, was the introduction of Coors Light, a lower-calorie beer known as the “Silver Bullet”, in 1978. The company gave this beer can a silver color instead of the traditional yellow can to easily the distinguish the two.
Both Coors Banquet and Coors Light have impacts in today’s markets, but the Coors Light “Silver Bullet” campaign initiated the color-changing cans which can be seen on shelves today.
The company claims that these cans change color when the beer is as cold as the Rocky Mountains from which they were brewed. Because of this, the Rocky Mountains has become an essential image of the Coors brand.
The Coors Light logo, introduced in 1978. (Photo from: twitter.com)
For more information on the changes Coors has undergone, go to Coors.com for a timeline beginning in 1930.
Cheers,
Matt
Coors Icon Blog 